1: Specify behavior 2: Determine steps 3: Deepen understanding 4: Validate and prioritize 5: Amplify with design 6: Prototype and test
Procrastination
Since enjoying good things (or avoiding bad things) in the present is more attractive than benefits in the future, humans procrastinate — put off doing something — when doing it will cause them some amount of discomfort in the present. Both mental and physical discomfort can cause procrastination.
Applications
Sometimes it can be uncomfortable to figure out what to write in a report and go through the mental energy of getting the wording right, so an individual keeps putting off starting the report.
A farmer intends to put fertilizer on their crop but it is hard and exhausting to do. So each day they plan to do it tomorrow.
What it is not:
Putting off thinking about something uncomfortable - that is ostriching.
Quirks for Understanding
Quirks for Amplifying