1: Specify behavior 2: Determine steps 3: Deepen understanding 4: Validate and prioritize 5: Amplify with design 6: Prototype and test
Choice architecture
How options are presented strongly influences which option is chosen. Choice architecture intentionally organizes and structures options – either in a physical space or online – so that individuals are steered towards a specific option.
Applications
Consider if you can adjust how options are presented so that the most beneficial or healthiest options are seen first. That could mean placing them at eye level in a store, first on a list, or making them stand out by saying they’re ‘recommended’ compared to other options.
Move the most beneficial or healthiest products to where the largest number of people will see them, for example to the front of a store or a check-out page or area.
Quirks for Understanding
Quirks for Amplifying