1: Specify behavior 2: Determine steps 3: Deepen understanding 4: Validate and prioritize 5: Amplify with design 6: Prototype and test
Ostriching
Like an ostrich putting its head in the sand, ostriching describes a person avoiding thinking about an uncomfortable topic. This avoidance means they never form an intention or consider doing something about it.
Application
Thinking about being HIV-positive can be overwhelming. People who avoid thinking about it might never form an intention to get tested.
An individual does not want to think about the idea that the way their partner constantly puts them down and yells at them could be gender-based violence. They never form an intention to seek help.
What it is not:
Putting off doing something uncomfortable – that is procrastination.
Quirks for Understanding
Quirks for Amplifying