1: Specify behavior 2: Determine steps 3: Deepen understanding 4: Validate and prioritize 5: Amplify with design 6: Prototype and test
Hot cold empathy gap
When someone is in an emotionally charged ‘hot’ state – like being hungry or being angry – they make different decisions and they act differently than they would if they were in a calm or emotionally neutral ‘cold’ state.
Applications
A person plans to eat a healthy dinner, but they are hungry when they go to the market. They buy junk food to snack on immediately and never end up cooking their healthy dinner.
A person strongly believes in practicing safe sex and has a strong intention to always use a condom. But in the heat of the moment they don’t end up using a condom.
Quirks for Understanding
Quirks for Amplifying